1 Year of Sport & Purpose
April marks one year since we launched New Reach PR. Yes, that’s right – we’ve only been going for a year! But what a year.
If you said to me that within a year, we would have worked with the likes of Laureus, EFL, Beyond Sport, ParalympicsGB and many more, I wouldn’t have believed you. I also wouldn’t have had any of it if you told me that we would be a team of four, have our own office and have worked with over 30 different organisations and individuals.
At times like this, reflection always seems to pop up, as it has for me looking back over an incredible year. I can look at the challenges, recognising the toll the pandemic has taken on sport – and PR agencies – as well as a few personal mountains to climb (don’t worry, I won’t bore you with those), but the most important question has to be…
What has our impact been?
We are, after all, the sport and social impact specialists, leading the way in delivering powerful comms in the space and telling the stories that matter the most. We have also stumbled, somewhat, into the sports nutrition space – and are loving that challenge as it evolves!
Making PR accessible has been a huge commitment in our first year, making the valuable commercial tool available to organisations that need it the most.
We’re proud to have worked with a number of outstanding charities such as London Youth Rowing and helping them achieve national profile to support their efforts in making sport available to EVERYONE. We’ve even worked with non-profit organisation Beyond The White Line and managed to throw founder James Chiffi’s face all over the BBC – highlighting the struggles of professional athletes, and the support out there.
Laureus are THE world leaders in sport for good, so to be able to work with them presents us with huge pride. The Laureus World Sports Awards are on their way, celebrating the best that sport has to offer, but we’ve thoroughly enjoyed being creative and helping to plan ongoing activity to celebrate and profile some of their incredible programmes, whilst exploring more B2B angles for Laureus, too.
The list of things we are proud of is endless, but it’s time to move on and look to the future. As we continue to make waves in this space, we want to look at the power of sport and its purpose thorough the rest of 2022. That is why we are launching our digital campaign:
The Purpose of Your Sport
From April – December we will focus on a sport, or multiple sports, each month and take a deep dive into its purpose. The good, the bad and the ugly across the entire sporting pyramid.
First up is Cycling. But before we get into that, I want to personally thank each and every one of our clients that have supported New Reach over the last year. Here’s to further greatness in year two!
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Inactivity is quietly draining our economy, health system and communities. Sport England’s latest research is a wake-up call: equal access to sport and exercise could unlock £20 billion in savings and productivity gains for the UK. That’s not just a health issue, it’s an economic imperative. The data is compelling: For every £1 invested in grassroots sport, £4.38 is returned in savings and benefits. Grassroots sport contributes £36 billion annually to the economy and generates £14 billion in tax revenue. Yet inequalities persist. Those with disabilities, lower incomes, and black communities remain the least active. At New Reach, we believe the solution is clear: movement. Sport isn’t just about participation; it’s about inclusion, opportunity, and impact. Every mile run, every game played, every community initiative matters, not just for health, but for economic resilience and social cohesion. As the government prepares its Budget, the questions are: How do we make sport accessible for everyone? How do we turn participation into a national priority? Because the cost of doing nothing is too high. At New Reach, we help brands, rights holders, and organisations turn this challenge into opportunity. Through strategic PR, creative campaigns, and partnerships, we amplify the benefits of sport - driving participation, tackling inequalities, and delivering measurable impact for communities and the economy.
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